OBS Clash E1 The Sport Truck Era

Presented by Belltech

In the late 1980s, style and fashion met the custom truck world with the new Chevrolet CK truck introduced for 1988. Soon, the Sport Truck movement was born thanks to pioneering companies and customizers like Belltech, Boyd Coddington, Pete Santini, Thom Taylor, Steve Stanford as well as Truckin’ and Sport Truck magazines.

The wild stories of rock stars, crazy paint, sleek street rod inspired trucks and the marketing geniuses behind it all are explored before Mark Oja of Overhaulin’ fame dives into crafting a tribute to one of the most iconic Belltech trucks from 1990 just in time to debut at the SEMA show.

As the OBS Clash series continues, we will explore the era of paint and wild customizations beyond the basic bolt ons and the resurgence of popularity of the OBS trucks with a modern take on a sport truck with a pro-touring twist.

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